‘You don’t feel judged’: Why we buy more at self-service terminals
How restaurants and retailers use behavioural science to get us to increase our spending.
“Generally, it’s our tendency to go with the option that’s already selected, or the option that’s already presented to us as the default setting,” says Jones. “We make thousands of decisions every single day, and defaults are one of those things that just helps us manage that overload of choices we’re always having to make.
