Asda is opening 20 new Express stores as the supermarket expands into new territory. The new shops will see the retail giant grow its footprint in high-footfall urban areas, residential locations, and transport hubs, where bosses say it traditionally had limited presence. Express stores typically stock up to 3,000 branded and own-label products, including “top up” shops for essential items like milk and bread, on-the-go lunch or items to cook dinner from scratch.

The company said: “The combination of great choice and prices that are notably lower than competitor convenience stores has struck a chord with shoppers, resulting in sales at Asda Express sites outperforming the wider convenience market. This rollout marks a return to standalone Express store openings and builds on the successful integration of 469 convenience and fuel sites acquired from The Co-op and EG Group.”

The store in Ferndown, Dorset, is the latest one to open its doors.

In October, the branches at Tower Bridge, Greenwich, Limehouse Station, Harringay, Deptford, Whetstone and the former Arsenal FC club shop at Finsbury Park station commenced trading.

Full list of new stores

• Castleford – Holywell Lane

• London – Tower Bridge

• Greenwich – South Street

• Limehouse Station

• Harringay – Green Lanes

• Stoke – Station Road

• Finsbury Park Station

• Deptford – Landings

• Botley – Boorley Green

• Whetstone – High Road

• Ferndown – Wimborne Road

• Tottenham Hale West

• Crystal Palace – Anerley Road

• Deepcut – Bridge Road

• Harrow – Headstone Drive

• Manchester – Square Gardens

• Liverpool – Parliament St

• Horncastle

• Wigan – Mesnes Road

• Heath Hayes – Hednesford Road

• Cadishead – Liverpool Road

• Bradford – Toller Lane

In October, Joseph Sutton, vice president Asda Express, foodservice and fuel, said: “We’re thrilled to be opening nine new Express stores this week, including seven in London – an area where we have traditionally had less of a presence in convenience.

“These openings are a key part of our strategy to bring Asda’s unbeatable value to more urban areas and residential communities across the UK.

“We know customers have looked forward to these stores opening for a long time, and we’re delighted to welcome them in and offer outstanding value across their favourite products.”

Asda is set to launch nine new Express convenience stores within the next 10 days, in a bid to bolster its presence in high-traffic urban areas, residential neighbourhoods, and transport hubs. Seven of these new stores will be opening in London this week, located at Tower Bridge, Greenwich, Limehouse Station, Harringay, Deptford, Whetstone, and the former Arsenal FC club shop at Finsbury Park station.

In addition to the capital, two more stores are also set to open in Botley (Southampton) and Stoke. Each of these Express convenience stores will stock over 3,000 branded and own-label products. They will also feature Costa Coffee machines, ATMs, Amazon collections and returns, and on-demand delivery options through Uber Eats, Just Eat and Deliveroo, as well as electronic shelf edge labels (ESLs).

New Asda Express stores before end of October:

• Tower Bridge
• Greenwich
• Limehouse Station
• Harringay
• Deptford
• Whetstone
• Former Arsenal FC club shop at Finsbury Park station
• Botley
• Stoke

Joseph Sutton, Vice President of Asda Express, foodservice and fuel, expressed his excitement about the new openings, stating: “We’re thrilled to be opening nine new Express stores this week, including seven in London, an area where we have traditionally had less of a presence in convenience. These openings are a key part of our strategy to bring Asda’s unbeatable value to more urban areas and residential communities across the UK.

“We know customers have looked forward to these stores opening for a long time, and we’re delighted to welcome them in and offer outstanding value across their favourite products.”

Earlier this month, Asda launched a new Express store in Castleford, marking the beginning of the latest phase of its expansion programme.

The supermarket behemoth has plans to launch an additional 10 Express stores before the year’s end, with a robust pipeline of further openings slated for 2026.

The ESL technology also helps to display allergen information at the shelf edge through QR codes, in addition to displaying the cost, weight and unit price of products. 

It comes after the grocer recently announced it would launch up to 20 new Express stores before the end of the year as part of its convenience store opening programme.

Sutton continued: “We’re continuing to invest in enhancing our stores, and the launch of cutting-edge technology across our Express estate is proof of this. 

“By streamlining our in-store operations, we can free up our colleagues to focus on what they do best – serving our customers.”

He added: “With the first of 20 new Express sites set to open next, we’re excited to build on this momentum and to bring Asda’s trusted value to even more communities across the UK.”